Neal’s Yard Remedies has been awarded Brand of the Decade in the Great British Brand 2025 Awards by Country & Town House magazine.
In its 10th anniversary year, the annual Great British Brand Awards celebrates some of the most iconic, innovative and influential British luxury brands across fashion, design, travel, beauty and lifestyle. It has become a highly anticipated industry bible, selected by an exemplary panel of expert industry judges.
Brand of the Decade is awarded to brands that excel in every sphere and is chosen entirely at the judges’ discretion, making it a highly coveted and prestigious award. We were humbled to be chosen for our exceptional commitment to sustainability, sourcing and natural wellbeing. The judges at Country & Town House said:
“Neal’s Yard impressed everyone with its pioneering commitment to sustainability, ethical sourcing, and wellbeing. Helmed by the brilliant, energetic and passionate Anabel Kindersley, the brand seamlessly blends heritage with contemporary values to set a gold standard for conscious consumerism. Its iconic blue bottles are endlessly distinctive and Anabel’s activism and fight for the protection of our dwindling bee population is an inspiration to us all.”
Proudly accepting the award for Neal’s Yard Remedies, CEO and owner, Anabel Kindersley shares:
“I’m utterly humbled for us to be awarded Brand of the Decade. This recognition is a testament to 44 years of unwavering commitment to organic beauty and wellbeing, made possible by our extraordinary team – from our retail specialists to our formulations team at our eco-manufacturing facility in Peacemarsh, to our incredible network of suppliers, farmers and growers around the world.
Our journey in the beauty industry hasn’t always been the conventional path, but staying true to our founding principles of natural, ethical, and sustainable practices has led us to this defining moment. This milestone award celebrates not just our achievements, but our entire community who share our vision for authentic, organic beauty and wellbeing. A true pinch-me moment!”